Market research helps businesses understand what customers need, what is happening in the market, and how to make better choices. In the Philippines, there are many companies that offer research services. However, only a few are known for doing excellent work, giving useful information, and making their clients happy.
These research companies collect accurate data and study customer behavior. They play an important role in helping businesses make smart and informed decisions. Below is a list of the top 10 market research companies in the Philippines. They were chosen based on client reviews, service quality, and how well they know the market.
1. Stitch Marketing Research
- About the Company: Stitch Marketing Research offers expert services in survey analysis, consumer insights, and market trend research. Known for their detailed and insightful reports, they are highly responsive and align closely with client needs.
- Number of Employees: 2–9
- Projects Feedback: Clients praised Stitch for delivering thorough survey breakdowns and showing strong engagement with business goals. Communication was efficient and clear throughout.
2. Field Market Research (FMR) Technological and Digital Advertising Services
- About the Company: Field Market Research is a trusted provider of both qualitative and quantitative research, serving clients in industries like food, BPO, agriculture, tech, and security. Their experienced team delivers data-backed insights.
- Number of Employees: 15-20
- Projects Feedback: They’re praised for being professional and reliable, offering high-quality research that helps businesses make better decisions across different sectors.
3. Map and Fire
- About the Company: Map and Fire specializes in branding and market research, providing valuable consumer insights and market trends. They are known for being detail-oriented and highly responsive.
- Number of Employees: 2–9
- Projects Feedback: Clients commend the team’s ability to deliver on time and provide clear, actionable insights that improve brand strategies.
4. URALA International
- About the Company: URALA International is a multi-service agency focused on PR, digital marketing, and content creation. They’re known for excellent project management, timely delivery, and professional service.
- Number of Employees: 50–249
- Projects Feedback: Clients highlighted successful campaign results like webinars and videos. Communication was smooth, and the team was responsive and well-organized.
5. Antedote
- About the Company: Antedote delivers consumer insights, market trends, and data analysis using both qualitative and quantitative methods. Their innovative approach makes them stand out.
- Number of Employees: 10–49
- Projects Feedback: Clients appreciate their cost-effective pricing and high-quality outputs. They’re praised for balancing budget needs with strong deliverables.
6. Vision One
- About the Company: Vision One is a research company offering services in consumer insights, trend analysis, and marketing data. They’re known for good communication and organized project handling.
- Number of Employees: 10–49
- Projects Feedback: Clients describe them as budget-friendly, with excellent value for money. Their service quality consistently meets or exceeds expectations.
7. Kadence International – Philippines
- About the Company: Based in Pasig and established in 2018, Kadence offers both local and global market research strategies. Their work spans multiple sectors.
- Number of Employees: 10–49
- Projects Feedback: Clients valued their ability to turn complex data into easy-to-use insights. The team was described as professional, timely, and insightful.
8. SYNERGY Market Research + Strategic Consultancy
- About the Company: Based in Makati, SYNERGY offers full-service market research from planning to analysis. They aim to uncover both market gaps and growth opportunities.
- Number of Employees: 10–49
- Projects Feedback: Clients love how SYNERGY explains data clearly and gives practical recommendations. Their end-to-end service helps companies implement results quickly.
9. Thinkscape Research
- About the Company: Thinkscape Research, founded in 2015, focuses on deep consumer insights and behavioral research. They aim to explore the “why” behind customer choices.
- Number of Employees: 2–9
- Projects Feedback: Clients highlight their psychological and business-based approach. Their reports are clear, easy to understand, and useful for product and marketing strategies.
10. One Outsource
- About the Company: One Outsource is a midsize outsourcing firm offering recruitment and back-office services since 2003. While not a traditional research firm, they provide valuable operational insights through data-driven outsourcing solutions.
- Number of Employees: 250–999
- Projects Feedback: Clients commend their efficient processes and strong support for operations and recruitment. Their experience and professionalism are widely recognized in the industry.
Field Market Research in the Philippines
Field market research in the Philippines involves collecting first-hand data through surveys, interviews, focus group discussions, and observations to understand consumer behavior and market trends. The process includes planning, designing tools, training field staff, data collection, validation, and reporting.
The Philippine market is diverse, with urban and rural areas differing in language, access, and culture. Researchers must navigate logistical challenges, such as difficult terrain, limited infrastructure, and language barriers. Security risks and varying respondent behavior also affect fieldwork.
Despite these challenges, field research is essential for generating reliable insights across industries like FMCG, healthcare, agriculture, and public policy. Success requires cultural sensitivity, ethical compliance (like with the Data Privacy Act), and a deep understanding of local contexts.
