Interactive entertainment in Singapore is entering a new phase, driven by rapid advances in immersive technology and changing audience expectations. Over the next decade, experiences built around the Holo Portal, Holo Box, Holo Booth, 360 photobooth, and 360 videobooth are expected to redefine how people engage with digital content. These emerging formats go beyond novelty, focusing instead on deeper immersion, social connection, and memorable participation.
Audiences today want to step into experiences, not just watch them. This shift is pushing interactive entertainment toward formats that blend physical presence with digital storytelling in more seamless and intuitive ways.
Immersion and Presence through Holographic Experiences
One of the strongest trends shaping the future is the rise of holographic interaction. The Holo Portal allows users to feel as though they are communicating across spaces, creating a sense of real-time presence that traditional screens cannot replicate. Similarly, the Holo Box brings digital characters and environments into physical locations, encouraging curiosity and exploration.
As these technologies mature, the Holo Booth is also gaining attention for its ability to deliver personalised, immersive moments in compact spaces. These holographic formats are particularly well suited to public venues in Singapore, where efficient use of space and high-impact experiences are essential.
Social Interaction Meets Visual Innovation
Interactive entertainment is becoming increasingly social, and formats like the 360 photobooth are a clear reflection of this trend. By capturing moments from every angle, the 360 photobooth turns simple participation into a shared experience that feels dynamic and celebratory. Friends, families, and colleagues are drawn together by the process, not just the final output.
Alongside this, the 360 videobooth adds motion and storytelling, allowing participants to create short, cinematic clips. The popularity of the 360 videobooth reflects a growing desire for content that feels professional yet playful, supporting social sharing and lasting engagement.
Personalisation as the New Standard
Over the next decade, interactive entertainment will increasingly focus on personalisation. Technologies like the Holo Portal and Holo Box can adapt content based on user behaviour, making each interaction feel unique. This approach moves experiences away from one-size-fits-all designs and toward player-driven narratives.
The Holo Booth also supports this trend by delivering customised visuals and interactions in a controlled environment. When paired with intuitive design, these systems allow users of all ages to engage confidently, which is critical for broad audience appeal.
Designing for the Future Audience
As expectations continue to rise, interactive entertainment must balance spectacle with usability. The success of formats such as the 360 photobooth and 360 videobooth lies in their simplicity. Despite advanced technology, the user journey remains clear and enjoyable, ensuring that participation feels natural rather than intimidating.
This balance will define the next decade. Experiences that combine advanced visuals with thoughtful design will stand out in a crowded market, especially in Singapore’s competitive attractions and events landscape.
Looking Ahead
The future of interactive entertainment points toward experiences that are immersive, social, and deeply engaging. With innovations like the Holo Portal, Holo Box, Holo Booth, 360 photobooth, and 360 videobooth, audiences can expect entertainment that feels more connected and participatory than ever before. These trends signal a move toward experiences that prioritise presence, creativity, and shared moments.
To stay ahead of emerging trends and create next-generation interactive entertainment experiences, explore how Waveplay Interactive can bring immersive concepts to life for the decade ahead.



